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April 30, 2006

Comments

Daniel

From this week's memo:

"Hang a 12-foot banner on the wall in the hallway, "I can't understand why people are frightened of new ideas. I'm frightened of the old ones." Gather your staff every morning and have them say these words out loud in unison like the Pledge of Allegiance. I'm not just being colorful here. I'm being completely serious. The inertia of corporate, cultural memory cannot be overcome without employing a physical action and repeating it as a group for at least 13 consecutive days. This is absolutely essential if you plan to overcome "the way it's always been." Changing corporate policy, having a meeting, and sending out a memo just won't get it done."

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